Bastard Now Okay In Alabama
Alabama beverage regulators are now okay with the word bastard.
When Founders Brewing Co. first introduced their “Dirty Bastard Ale” it was pulled from the shelves in Alabama after someone at the state’s Beverage Control Board objected to the “obscene” language on the bottle. Regulators said the name did not meet the state’s beverage advertising standards.
For nearly a year the move was a long running joke in the beer community and online. Well finally, after much debate, the board has reversed its decision and the bourbon barrel-aged ale will be back on the shelves in Alabama.
Founders Brewing credits media attention for the reinstatement.
“I think a lot of the media exposure probably put a little egg on their face,” said Vice President Dave Engbers to Michigan Live. “That probably didn’t paint them in a very good light. And the beer community came out and rallied behind us.”
Dirty Bastard is one of the Grand Rapids based brewery’s best selling beers and is expected to hit Alabama shelves sometime this week.