The “Breastaurant” Business Is Booming
Wings are apparently good for business during a recession.
The AP reports business is booming at “breastaurants,” or in politically correct nomenclature– sports bars that feature scantily clad waitresses. The concept was pioneered by the chain “Hooters” in the 1980s but since then competition has slowly grown in the sector.
According to the AP, the nation’s top three “breastaurant” chains behind Hooters each had sales growth of 30 percent or more last year.
Despite the growth, these “unique” sports bars still only represent less than 1 percent of the nation’s top restaurants.
Why the growth? An industry analyst credits younger patrons. “The younger crowds want to go to a newer place, not where mom and dad took them,” says Darren Tristano, an analyst at Technomic.
The growth also suggests that people are actually coming for the food. There’s been so much change in the industry for the first time in a long time “Hooters” plans on reinventing its menu, offering more diversity to represent their new demographic.
There’s a long way to go though, the typical “breastaurant” diner is a 45 year old male.