Known for their over the top ads, animal rights group PETA has done it again– this time comparing celebrity chefs to wife beaters, muggers and bullies.

In PETA’s view chefs are worse than criminals because their “victims” can’t scream.  It seems the group has a beef (pun intended) with the way chefs treat fish.

“Bullying and other forms of violence don’t just happen in schoolyards and alleys—they also happen every day in kitchens around the world,” the group writes on their website.  “Fish killed for food are often skinned and gutted while they’re still alive, with no consideration given to the pain and suffering they endure.”

The solution, airing an over the top 30 second commercial during Gordon Ramsay’s Fox show “Hell’s Kitchen” and urging people to tweet chefs.

In a statement sent to FOX, PETA claims:

“Contestants on Hell’s Kitchen choose to subject themselves to bullying in the kitchen, but the animals who are cut up and cooked on the show don’t have any choice–and they lose their lives, not just their pride. Airing Silent Scream during the show would remind viewers that might doesn’t make right and that it’s never acceptable to intimidate, exploit, or hurt others–regardless of which species they happen to be a member of.”